Managing Partner, Affinity Ventures | AV(M), Venture Builder and Capitalist,
Ms. Shelley has over 17 years of international experience in business strategy, consulting, investment/venture capital and product development in digital media/content, travel media, fashion and financial services sectors in the US, EU, and Asia/JP. She participated in and transacted investments from US$5-$900M and exited a couple of ventures of her own. LK Shelley invests in early-stage mobile-first startup including technology, platforms, digital media and entertainment, content as well as mobile gaming. She holds MBA and MS degrees from MIT.
Demystifying the Myth of Valuation of Early Stage Startups and Gaming Studios. This discussion will outline the general overview of the VC / investment landscape, process and the nature of gaming business to map out how best to provide valuation for gaming startups, scale and grow the business; and in most cases to turn a non-fundable gaming studio to a fundable gaming startup. The discussion will be especially beneficial to game studios and entrepreneurs interested in expanding and scaling the business