In order to participate in the workshop, please sign up here.
Richard Gyrd-Jones, Copenhagen Business School & Minna Törmälä, Oulu Business School
The workshop will be divided in two sessions of 2 hours each session with a longer lunch break.
Session 1: 9:00 - 11:00
Break: 11:00 - 12:00
Session 2: 12:00 - 14:00
Minna Törmälä - Brand doctor, branding researcher at Oulu Business School, consultant. She has been doing extensive research on branding new ventures and SMEs together with Copenhagen Business School’s leading branding experts
Richard Gyrd-Jones - Professor, Copenhagen Business School & Docent, Oulu Business School. Co-founder of Brand Meaning Research Network
Unfreeze your brand. Branding is perhaps most significant during the startup phase when your company is unknown, your resources are tight, and your survival depends on how you manage to convince others to believe in your concept. The only way forward is to start building your brand step-by-step. This workshop provides knowledge and hands-on tools for entrepreneurs to establish and build a credible brand. Bring your team and unleash your brand at this intensive 3-hour workshop.