In order to participate in the workshop, please sign up here.
Director of Strategic Partnerships at Frost & Sullivan, a global growth partnership company.
How to Drive Your Growth through Market Research and Tools. In this short but intensive workshop, you will be walked through very quickly:
The traditional uses of research and data, their strengths and limitations
To show how you can build business opportunities through research-based ideation
To help you prepare for meetings with executives (clients) or funders
You will walk through the use of certain tools, and time permitting, be able to work through select examples of areas of interest to one of the participants.
The challenge with market or business research is that it can be seen as too complex, not effective or relevant. But is this because of what market or business research is, versus what people understand or believe it to be? Research is not an end in itself: it is there to support managers and executives in business to help them make better, more informed decisions about the growth of their organization.